How The Advertisement Is Promoting Its Magic Eraser Product

Do the job that matters to you†¦ Our group has decided to choose a print advertisement from 2011 which we found on the Internet while searching for the perfect advertisement to bust. The Mr. Clean ad is promoting its’ magic eraser product. The advertisement captures an image of a mother and daughter scrubbing the shower with the product, depicting the tradition role of mother (wife) and daughter. We all agreed on this advertisement due to its blatant sexism, the notes of oppression towards women and when we look at the minor details of the ad, there were even more hidden implications included as well. The image in the advertisement was easy to bust because there was one main image with few words, giving us room to work with the advertisement and recreate it to spread a more positive image. We instantly began discussing ways to recreate the advertisement, talking about what we â€Å"want to do†, not what we are â€Å"supposed to do† as women. This advertisement was mainly chosen because of all the options it left us to be creative, and the message that was sent to consumers from this advertisement were explicitly wrong that it was so important to decode it and turn it into a more positive message for women. The Mr. Clean advertisement clearly targets the middle-aged women who stay home to take care of their children and household chores. The advertisement is obviously targeting women the typical â€Å"stay-at-home mom†. This ad gives the connotation that the joy of motherhood is notShow MoreRelatedA Short Note On Clean Magic Eraser Sponge2031 Words   |  9 Pageswhat they do â€Å"best†, cleaning. The ad that I personally chose to discuss is a mother’s day â€Å"Mr. Clean Magic Eraser Sponge† advertisement. This is a double sided utility sponge in which it may be used to clean all sorts of surfaces. It accordingly built to get all your tough stains out. This sponge is very easy to use, and will work on really any surface that one desires to use it on. This advertisement really doesn’t have a specific age that it intends to target, but it does target a solo demographicRead MoreFair and Lovely10103 Words   |  41 PagesLimited (HUL), Esteà © Lauder Companies, Avon etc. Skin care products occupy about 15% of the total cosmetics industry. The sector has mainly been driven by improving purchasing power and rising fashion consciousness of the Indian population. Moreover, the industry players are readily spending on the promotional activities to increase consumer awareness. The companies are venturing into online retailing and are offering specialized products to boost revenues. Indian cosmetics industry has witnessedRead MoreMarketing Channel44625 Words   |  179 PagesAnswer: D Diff: 1 Page Ref: 337 Skill: Concept Objective: 12-1 2) ________ the manufacturer or service provider is the set of firms that supply the raw materials, components, parts, information, finances, and expertise needed to create a product or service. A) Downstream from B) Upstream from C) Separated from D) Congruous to E) Parallel with Answer: B Diff: 2 Page Ref: 337 Skill: Concept Objective: 12-1 3) Another term for the supply chain that suggests a sense and respondRead MoreThe Sustainable Century By Design Or Disaster9705 Words   |  39 Pages...................................................... Error! Bookmark not defined. The Happy Abyss: 10 Reasons Emerging Market Companies are Ready for Sustainability Strategy and 10 Reasons Why They are Not .... Error! Bookmark not defined. vi How Sustainability Mangers Succeed in a Low Migraine Economy* (or nine ways to succeed as a sustainability manager in a skeptical environment)Error! Bookmark not defined. 1 Preface The day I turned 50 I spent several hours wondering what the world wouldRead MoreThe Sustainable Century By Design Or Disaster9705 Words   |  39 Pages...................................................... Error! Bookmark not defined. The Happy Abyss: 10 Reasons Emerging Market Companies are Ready for Sustainability Strategy and 10 Reasons Why They are Not .... Error! Bookmark not defined. vi How Sustainability Mangers Succeed in a Low Migraine Economy* (or nine ways to succeed as a sustainability manager in a skeptical environment)Error! Bookmark not defined. 1 Preface The day I turned 50 I spent several hours wondering what the world wouldRead MoreManagement Course: Mba−10 General Management215330 Words   |  862 PagesValue I. Valuation 229 229 253 279 1. The Value−Based Management Framework: An Overview 2. Why Value Value? 4. The Value Manager Harvard Business Review Finance Articles Eclipse of the Public Corporation 308 308 323 323 330 330 Article How I Learned to Live with Wall Street Article Second Thoughts on Going Public Article Reed−Lajoux †¢ The Art of M A: Merger/Acquisitions/Buyout Guide, Third Edition 10. Postmerger Integration 336 336 Text Hodgetts−Luthans−Doh †¢ International